Define Your EntityAsk about your panel

Knowledge Panel checker

Type a name and see whether Google shows a Knowledge Panel for it, whose panel it is and what to fix first.

Entity Confidence check. Entity Confidence is Peter Jones’s term for how sure a search engine or an AI system can be about who you are. This check estimates it from public signals Google and the web show today, and the number is ours.

James Dooley and Kasra Dash have Google Knowledge Panels. Checked 28 October 2026.

A person’s full name or a company name, spelled the way it should appear on Google.

Is it a person or a company?

The site you treat as your official home, if you have one. It is how the check tells you apart from others with your name, and we open it to read what it tells search engines about you.

Only if you know it: the ID Google gives an entity in its Knowledge Graph, the database panels are printed from. It starts /m/ or /g/ and, like a website, tells the check which entity is yours; leave it empty otherwise.

To run the check, we send the name to Google and to two other services, DataForSEO and Wikidata. Read our privacy notice

An example: James Dooley, checked 29 October 2026

A real result from this checker, kept as it came out on the date shown. To refresh it we run the check again; nobody edits it by hand.

James Dooley’s own website (opens in a new tab)

James Dooley

noun, a personKGMID /g/11kpj5b38c

See it on Google (opens in a new tab)Google profile page (opens in a new tab)

Defined

Entity Confidence, score 89 of 100

Google publishes no score like this; this one is ours, built from what Google and the web show today.

Google and the web largely agree on who this is.

This is the top level. From here, the job is keeping your facts consistent as they change.

12 of 14 checks ran. The score is worked out of 100 across those, and the rest are listed with the reason.

The checks

Knowledge Graph

25 of 25 points
  • Google Knowledge Graph. The Knowledge Graph has an entity for this name.

    Passed, 15 of 15 points

  • Google Knowledge Graph. It is filed as a person, which matches what you chose.

    Passed, 5 of 5 points

  • Google Knowledge Graph. The entity carries a description.

    Passed, 5 of 5 points

Panel on Google

30 of 30 points
  • Google results, UK and US. A Knowledge Panel shows for this exact name on Google in the United Kingdom and the United States.

    Passed, 20 of 20 points

  • Google results, UK and US. The panel is yours, labelled “Entrepreneur”.

    Passed, 5 of 5 points

  • Google results, UK and US. Its description is taken from books.google.com.

    Passed, 5 of 5 points

Namesakes

0 of 10 points
  • Knowledge Graph and Google results, Others with the name: James Dooley, American film score composer, comes first for this name.

    Not passed, 0 of 10 points

Wikidata

  • A Wikidata item: A Wikidata item has this name but lists no website, so it could not be checked as yours this time. Its points are left out of the score.

  • The website Wikidata lists: A Wikidata item has this name but lists no website, so it could not be checked as yours this time. Its points are left out of the score.

Your official website

15 of 15 points
  • jamesdooley.com. Your website at https://jamesdooley.com/ opened.

    Passed, 3 of 3 points

  • jamesdooley.com. Your website carries structured data describing a person, on https://jamesdooley.com/about-james-dooley/, the page your home page points to.

    Passed, 5 of 5 points

  • jamesdooley.com. That structured data gives you a permanent ID of your own: https://jamesdooley.com/about-james-dooley/#person

    Passed, 3 of 3 points

  • jamesdooley.com. It links to 58 profiles of yours elsewhere.

    Passed, 4 of 4 points

Linked profiles

10 of 10 points
  • Whether the profiles open: 10 of the profiles it links to opened, enough for every point.

    Passed, 10 of 10 points

The panel that shows for this name is yours.

Description taken from books.google.com.

Others with this name

How the Entity Confidence score works

The score adds up points from fourteen checks in six groups of public signals, and the total sets one of five levels.

Most of the weight sits where Google’s own behaviour can be seen: 30 points for whether a panel shows and whose it is, and 25 for the Knowledge Graph. Your official website carries 15, and Wikidata, namesakes and linked profiles carry 10 each. A panel that belongs to someone else with your name earns no panel points, and each linked profile that opens earns 2.

The Knowledge Graph checks use Google’s Knowledge Graph Search API. The panel checks read Google’s desktop results for the United Kingdom and the United States through DataForSEO, a search-data service, and the rest come from Wikidata, your own website and the profiles it links to.

Structured data is a short block of code that tells search engines who a page is about, usually written in a format called JSON-LD. Its sameAs list is where you name your profiles on other sites.

When a source does not answer, its checks are marked as not checked and their points leave the total, so the score is still out of 100 across the checks that did run.

CheckPoints
Knowledge GraphWhether Google has filed you in its Knowledge Graph, the database of people, companies and things that panels are printed from.Total 25
An entity in the Knowledge Graph15
The kind it is filed as5
A description5
Panel on GoogleWhether a Knowledge Panel shows for the exact name on Google’s desktop results in the United Kingdom or the United States, and whose it is.Total 30
A panel on Google20
Whose panel it is5
A quoted source5
NamesakesWhether someone else with the same name comes before you.Total 10
Others with the name10
WikidataWikidata is the free public database behind Wikipedia, and search engines draw on it.Total 10
A Wikidata item7
The website Wikidata lists3
Your official websiteThe site you treat as your official home, and its structured data: a short block of code that tells search engines who the site is about and where else you appear.Total 15
Whether your website opens3
Structured data about you5
A permanent ID3
Links to your profiles4
Linked profilesWhether the profiles your website links to open: 2 points for each, up to 10.Total 10
Whether the profiles open10

Dictionaries mark how established a word is. The five levels do the same for a name.

LevelScoreWhat it usually means
Unlisted0 to 19Google shows little sign yet of knowing who this name means.
Mentioned20 to 39The name turns up, but Google has not settled it as one clear entity.
Filed40 to 59Google has filed an entity for the name, and there are gaps around it.
Cited60 to 79Most of the evidence is in place, and outside sources back much of it up.
Defined80 to 100Google and the web largely agree on who this is.

What the score cannot tell you

  • Whether or when Google will show a panel. The score describes what is visible on the day, and only Google decides what it shows.
  • What Google itself thinks of you. Google publishes no confidence score for people or companies, and this number is our own.
  • Anything after the check date. Panels change, so a check next month may come out differently.
  • How strong an entity is, judged by the Knowledge Graph’s own number. That number, the resultScore, only ranks the matches for one search, and the questions below say why we do not show it.
  • Whether the sources will stay as they are. Google says its Knowledge Graph Search API (opens in a new tab) is not suitable for production-critical use and is moving it to Cloud Enterprise Knowledge Graph, so a check may change or stop, and the result will say which checks ran.

How a Knowledge Panel is earned

How to find your KGMID

A KGMID is the ID Google’s Knowledge Graph gives an entity once it has filed it, written /m/ or /g/ followed by letters and numbers. The quickest way to find yours is the check at the top of this page.

Check a name now

With this checker

Type the name, say whether it is a person or a company, and add your official website so the check can tell you apart from anyone else with the name. When the Knowledge Graph has an entity for you, its KGMID is printed on the line under your name, beside a link that opens it on Google.

From a panel on Google

Search the name. If a Knowledge Panel shows, open its share option, copy the link and open it in your browser: the address it lands on contains kgmid= followed by the ID, sometimes with each slash written as %2F. A few pages, such as a sports season’s, put their IDs after #sie= instead.

From Wikidata

If you have a Wikidata item, look under its identifiers. Google Knowledge Graph ID holds the /g/ kind, and Freebase ID holds the older /m/ kind, which comes from Freebase, a public database Google folded into the Knowledge Graph.

Having a KGMID means Google has filed you as an entity of your own. A panel may still not show, and the Panel on Google checks say whether one does.

Questions about checking a Knowledge Panel

Short answers to what people ask about a check like this. If yours is not here, ask it in the enquiry form.

Do I have a Knowledge Panel, and why is Google not showing mine?

Run the check. The Panel on Google group says whether a panel showed for your exact name in the United Kingdom and the United States, and whose it was. When none shows, it is usually because Google is not yet sure which entity the name means, and the fix list sets out what is missing, cheapest first.

Is the score a guarantee I’ll get a Knowledge Panel?

No. A high score means much of the evidence Google looks for can be seen; a low one means it cannot, yet. Neither is a promise, because only Google decides whether to show a panel.

Why does my result differ from what I see on Google?

Google’s results change with where you are, the language you search in, what you have searched before and the day. This check reads desktop results for the United Kingdom and the United States on the date shown, so a search on your phone in another country may look different.

What is the “confidence score” other Knowledge Graph tools show?

It is the resultScore that Google’s Knowledge Graph Search API sends back with each entity, and it measures how well that entity matched the words searched, in that one search. Search a slightly different name and the same entity gets a different number, so numbers from two searches cannot be compared, and none of them says how sure Google is about anyone. Google publishes no such measure. The check uses the resultScore only to see which of several entities with the same name the Knowledge Graph lists first.

Should I put my KGMID in my sameAs links?

Your sameAs list is where your website’s structured data names your profiles on other sites. On 7 September 2021, Search Engine Roundtable reported (opens in a new tab) that Google’s John Mueller did not recommend adding Knowledge Graph IDs to it. List the real profiles that describe you instead, such as LinkedIn, YouTube or Crunchbase.

Someone else with my name has the panel. What now?

The Namesakes group shows who comes first and who else shares the name. You can still earn a panel of your own, but Google will need facts that fit only you: a precise label, dates, places and profiles that link back to your official website.

What happens to the name I type?

We send it to Google’s Knowledge Graph Search API, to DataForSEO and to Wikidata, and open the website you give. The result is kept for 30 days so that its link works, and nothing you type is used for marketing. How we handle the names you check

Can you help me get a Knowledge Panel?

Yes, that is the work the four of us do: we build the facts Google needs, starting with what your result shows is missing. We will tell you plainly how far the published material about you goes, and we will not promise a panel or a date, because only Google decides.

Want help with your fix list?

The four of us can work through the list with you, starting where your result is weakest. We will tell you what we see in it, and we will not promise you a panel or a date.

Read who we are and how the work is done: We build Google Knowledge Panels